This rule is based on the theory that the human eye is naturally drawn to a point about two thirds up a page. A photo may be more pleasing to the eye if the object, or focal points, are located around one of the intersecting points.
Lines that can be found in images are powerful elements, with a little practice they can add dynamic impact to a photograph in terms of mood as well as leading a images viewer into a photo.
Diagonal lines create points of interest as they intersect with other lines and often give images depth by suggesting perspective.
The uses of photography in these two magazine covers are very different.
Vanity Fair has used the rule of thirds while laying out this front cover. Lady Gaga is on the right side of the magazine, leaving the left side for the articles featured in the magazine though some articles have been printed over her as well. Her head is just above two thirds up the page. She is looking slightly down at the camera meaning it has been taken from a slightly low angle. Her demeanour is relatively calm looking at her facial expression and the way she is sitting.
The Source magazine cover is completely different.
The rule of thirds has been ignored and the cover person is directly in the centre of the magazine with articles featured either side. The nature of this front cover is a lot more frantic than Vanity Fair. The man on the cover's facial expression comes across as scared or worried. His face in the middle of the intersection making it the focal point. The photo has been taken from the same eye line as the person on the cover and is a close up showing his emotion.
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