Terminology
- Copyright - The legal ownership of a creative work
- Format - The size, shape, style and appearance of a publication
- Header - Information line at the top of a page
- Publisher - 1. The person responsible for the profitability of a publication. 2. A publishing company
- Readership - How many people read a magazine as apposed to how many buy it
- Body Copy - Main text on a page
- Brand - Marketing term for a company or a product name or logo that evokes certain 'values' or reactions in customers that encourage them to buy other products bearing the name
- Call out - Text from an article that is displayed on a page to entice readers and break up a page visually
- Centre Spread - The middle two pages of a stapled magazine. Often sold to premium advertisers or used as an editorial feature
- Consumer magazines - Titles aimed at the general public covering a broad range of topics
- Corporate Advertising -
- Layout - A page design
- Keyline - Line of space around an image to separate it from other elements
- Subs - Subscriptions
- Affinity Sales - Magazines sold in specialised shops where the title may have some relevance, e.g. A history magazine being sold in a museum
- Audience Duplication - Two magazines that reach the identical audience
- Bimonthly - Published every other month
- Bound-in - A sheet of paper of card that is attached to the magazine during the binding process, e.g. subscription cards or a special advert
- Puff - Something that is placed on the cover to make the magazine stand out
- Colour proof - Representation of how a colour page will be printed
- Masthead - The Main title of the magazine, always on the front cover
- Secondary Images - Other images on the front cover that may not be as important as the main image
- Kicker - The story designed to stand out from the rest of the page
- Editor in chief - The top editorial position at most magazines
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